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Basil Hayden’s New Campaign Challenges Conventional Stereotypes of Whiskey

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Basil Hayden’s New Campaign Challenges Conventional Stereotypes of Whiskey Read Post »

New Creative Direction for Basil Hayden “Challenges the Conventional Stereotype of Whiskey as Dark, Brooding and Complex.” Basil Hayden has announced the debut of a new creative campaign titled “The One With the Belt.” The campaign highlights Basil Hayden’s copper and silver belt packaging and aims to expand perceptions of what bourbon can be. Challenging Bourbon Traditions […]

Bourbon and Whiskey News

1792 Bourbon Launches Cognac Cask Finish as First Permanent Cask-Finished Expression

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1792 Bourbon Launches Cognac Cask Finish as First Permanent Cask-Finished Expression Read Post »

A New Chapter of Flavor for Award-Winning Small Batch Bourbon BARDSTOWN, KY (September 18, 2025) – 1792 Bourbon, produced at the historic Barton 1792 Distillery, proudly announces the release of 1792 Cognac Cask Finish—the brand’s first permanent cask-finished bourbon expression. Building on the foundation of its acclaimed Kentucky Straight Bourbon Whiskey, this new release brings

Bourbon and Whiskey News

Elijah Craig Introduces First-Ever Barrel Proof Rye Whiskey

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Elijah Craig Introduces First-Ever Barrel Proof Rye Whiskey Read Post »

Debut of a New Barrel Proof Expression for Heaven Hill Distillery. Elijah Craig Bourbon has announced the launch of its first-ever Barrel Proof Rye Whiskey, expanding the brand’s barrel proof and rye whiskey offerings. The inaugural batch will roll out nationwide in late September 2025, marking a major addition to Elijah Craig’s portfolio of premium

Players Exclusive Gentlemen’s Cut Special Collaboration
Bourbon and Whiskey News

Gentleman’s Cut Unveils Exclusive Collaboration with José Andrés

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Gentleman’s Cut Unveils Exclusive Collaboration with José Andrés Read Post »

Limited Edition Release of Only 800 Bottles to Benefit World Central Kitchen New York, NY — September 16, 2025 — Gentleman’s Cut Kentucky Straight Bourbon Whiskey, founded by four-time NBA Champion and two-time MVP Stephen Curry, announces the newest expression in its celebrated Player Exclusive series: a limited-edition collaboration with internationally renowned chef and humanitarian

Bourbon and Whiskey News

Widow Jane Decadence Bourbon Returns; Finished in Crown Maple Syrup Barrels

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Widow Jane Decadence Bourbon Returns; Finished in Crown Maple Syrup Barrels Read Post »

Announcing a Timely, Seasonal Return of Decadence Bourbon Widow Jane Distillery has announced the return of its Decadence Bourbon, a small batch whiskey finished in American oak barrels that previously held Crown Maple Syrup. Bottled at 45.5% ABV (91 proof), the annual release will once again be available in limited quantities at a suggested retail

Bourbon and Whiskey News

Laphroaig Unveils Elements 3.0, a Bold Whisky Born from a Kiln Fire

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Laphroaig Unveils Elements 3.0, a Bold Whisky Born from a Kiln Fire Read Post »

The Newest Chapter in Laphroaig Elements Series Laphroaig has released the third installment in its experimental Elements Series, designed to push the boundaries of whisky-making while retaining the distillery’s signature Islay character. Elements 3.0, now available in the U.S., was inspired by an unusual production event—a kiln fire that burned hotter and longer than intended,

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