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Penelope Serena and Lily Collab bottle with cocktails
Bourbon and Whiskey News

Penelope Bourbon and Serena & Lily Debut Limited-Edition “Beaufain” Four Grain Bourbon

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Penelope Bourbon and Serena & Lily Debut Limited-Edition “Beaufain” Four Grain Bourbon Read Post »

A Toast to Southern Elegance, Charleston Design, and Craft Bourbon CHARLESTON, S.C. (Jan. 14, 2026) — Penelope Bourbon has announced a first-of-its-kind collaboration with premium home furnishings brand Serena & Lily, unveiling Beaufain Four Grain Bourbon, a limited-edition release inspired by the charm, history, and design-forward elegance of Charleston’s Lowcountry. The collaboration brings together two […]

Bourbon and Whiskey News

Watch Hill Whiskey Company Expands Portfolio with New Exceptional and Chef Series

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Watch Hill Whiskey Company Expands Portfolio with New Exceptional and Chef Series Read Post »

Watch Hill Whiskey Company has announced two new limited releases: Exceptional Series Batch 03 and Chef Series Batch 01. The releases highlight the brand’s focus on rare barrels, high proof, and curated selections, with one expression continuing an established bourbon series and the other launching a new annual rye whiskey program. Exceptional Series Batch 03

Bourbon and Whiskey News

Woodford Reserve Teams Up with Compartés Chocolatier for Limited Edition Double Oaked S’mores Chocolate Bar

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Woodford Reserve Teams Up with Compartés Chocolatier for Limited Edition Double Oaked S’mores Chocolate Bar Read Post »

The S’mores Chocolate Bar infused with Woodford Reserve Double Oaked Bourbon. The 2026 release marks the third consecutive year of collaboration between Woodford Reserve Master Distiller Elizabeth McCall and Compartés Founder and Chocolatier Jonathan Grahm. Fireside-Inspired Confection Featuring Double Oaked Bourbon The latest release draws inspiration from winter flavors and campfire nostalgia, incorporating Woodford Reserve

Bourbon and Whiskey News

Rebel Bourbon Brings Back Fan-Favorite Rebel Root Beer Whiskey

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Rebel Bourbon Brings Back Fan-Favorite Rebel Root Beer Whiskey Read Post »

ST. LOUIS (Jan. 13, 2026) — Rebel Bourbon has officially announced the return of Rebel Root Beer Whiskey, reviving one of the brand’s most requested flavored whiskey releases. The limited-time comeback blends Rebel Straight Bourbon Whiskey with bold, creamy natural root beer flavors, delivering a nostalgic yet rebellious twist on the brand’s award-winning wheated bourbon

Bourbon and Whiskey News

BBQ Meets Bourbon as Meat Church Acquires Minority Stake in Pursuit Spirits

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BBQ Meets Bourbon as Meat Church Acquires Minority Stake in Pursuit Spirits Read Post »

Meat Church BBQ has announced a strategic partnership with Pursuit Spirits, acquiring a minority ownership stake in the American whiskey brand founded by the hosts of the Bourbon Pursuit podcast. The minority investment from Meat Church founder and pitmaster Matt Pittman is designed to accelerate Pursuit Spirits’ growth initiatives. According to the announcement, the partnership will support

Bourbon and Whiskey News

Jim Beam Taps Kenan Thompson for New “Refresh Your Season” Football Campaign

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Jim Beam Taps Kenan Thompson for New “Refresh Your Season” Football Campaign Read Post »

Jim Beam has introduced a new national marketing campaign titled “Refresh Your Season,” starring comedian, actor, and football fan Kenan Thompson. Launched during the 4:30 p.m. ET Christmas Day football game on Netflix, the campaign encourages fans whose teams have been eliminated from postseason contention to reset their outlook and enjoy the remainder of the season with

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