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Misunderstood Brands Announces Strategic Partnership with Lofted Spirits

Misunderstood Brands Announces Strategic Partnership with Lofted Spirits Read Post »

Expanded Production Capability to Support National Growth. Misunderstood Brands has announced a new strategic production partnership with Lofted Spirits, parent company of Bardstown Bourbon Company and Green River Distillery. The agreement marks a major step in Misunderstood’s nationwide expansion and will accelerate its innovation capabilities across multiple product lines. Partnership Follows Rapid Momentum for Misunderstood […]

Bourbon and Whiskey News

Old Forester Marks Repeal Day with New 117 Series: Prohibition Era Still Proof

Old Forester Marks Repeal Day with New 117 Series: Prohibition Era Still Proof Read Post »

The New Release from Old Forester Celebrates Historic Distillation Practices. Old Forester recently announced the latest addition to its 117 Series: Prohibition Era Still Proof, a limited-edition bourbon crafted to honor the brand’s unique role during Prohibition. The expression launched on December 5, aligning with Repeal Day and commemorating the end of Prohibition in 1933. A

Bourbon and Whiskey News

Colorado’s Onyx & Amber Launches Limited Bourbon Crafted by Ryan Negley

Colorado’s Onyx & Amber Launches Limited Bourbon Crafted by Ryan Negley Read Post »

Denver-based Onyx & Amber announced the release of its first batched whiskey, marking a shift from its previous focus on single-barrel offerings. The new Small Batch Bourbon will debut on December 12, 2025, with only 816 bottles available . The release will be sold first at the distillery, with retail placements and online ordering to follow.

Bourbon and Whiskey News

Maker’s Mark Named First Official Spirits Partner of Unrivaled Women’s Basketball

Maker’s Mark Named First Official Spirits Partner of Unrivaled Women’s Basketball Read Post »

Historic Partnership is Maker’s Mark’s First Sports League Sponsorship. Maker’s Mark has been named the Official Spirits Partner of Unrivaled, the player-founded and athlete-owned women’s basketball league entering its second season in January. The multi-year partnership will integrate Maker’s Mark at games held at Sephora Arena in Miami and Xfinity Mobile Arena in Philadelphia. Shared Vision of Innovation and Independence Unrivaled

Bourbon and Whiskey News

Ole Smoky Distillery Debuts New Tennessee Straight Bourbon Whiskey Nationwide

Ole Smoky Distillery Debuts New Tennessee Straight Bourbon Whiskey Nationwide Read Post »

Ole Smoky Expands Into Premium, Tennessee Straight Bourbon Whiskey. Ole Smoky Distillery has announced the nationwide release of its newest whiskey: Ole Smoky Tennessee Straight Bourbon Whiskey. The four-year barrel-aged bourbon expands the brand’s award-winning portfolio and marks a strategic move into the premium straight whiskey category. Previously available only at Ole Smoky’s Tennessee distilleries following

Bourbon and Whiskey News

Jack Daniel’s “Barrel Tree” Sale Returns to Support Military Families Through Operation Ride Home

Jack Daniel’s “Barrel Tree” Sale Returns to Support Military Families Through Operation Ride Home Read Post »

Lynchburg, Tenn. (December 1, 2025) — Jack Daniel’s Tennessee Whiskey is once again spreading holiday cheer and giving back through its annual “Barrel Tree” sale, benefiting Operation Ride Home, a national program dedicated to helping junior-enlisted service members and their families travel home for the holidays. Barrels from 12 Jack Daniel’s Barrel Trees on display

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