Jim Beam has introduced its new “Home Field Advantage” campaign in partnership with the U.S. Soccer Federation, featuring former U.S. Men’s National Team goalkeeper Tim Howard. The campaign coincides with a major international soccer tournament set to take place in North America and highlights fan engagement beyond stadium settings. Campaign Focuses on Everyday Fan Experiences […]
BARDSTOWN, KY (March 26, 2026) — Bardstown, the Bourbon Capital of the World®, has officially released the partner distillery schedule for the third annual National Bourbon Week®, running June 14–21, 2026. Presented by Buzick Construction, the weeklong celebration features ten premier distillery partners offering a lineup of events ranging from master distiller-led tastings to high-energy
Jim Beam & Cadillac F1 Team Debut “Raised Together” Global Brand Film Read Post »
New Campaign Launches Ahead of Formula 1’s Australian Grand Prix. Jim Beam has unveiled “Raised Together,” a new global brand film timed with the debut of the Cadillac Formula 1 Team at the Australian Grand Prix. Jim Beam serves as the Official Spirits Partner of the team. The film is the first in a series scheduled to roll
Jim Beam & Kenan Thompson “Refresh Your Season” Campaign Debuts New Cocktail Kit Read Post »
Exclusive Jim Beam & Lemonade Kit Targets Disappointed Football Fans; Dropping Online January 29th. Jim Beam recently launched its 2026 postseason campaign, “Refresh Your Season,” encouraging football fans to embrace losses by turning “lemons into Jim Beam & Lemonade.” The initiative is led by comedian and actor Kenan Thompson and builds on the brand’s 2025
364: Inside James B. Beam Distilling Co. and Hardin’s Creek with Alex Bowie Read Post »
In this episode of The Bourbon Lens Podcast, Jake and Scott travel to Clermont, Kentucky to sit down with Alex Bowie, Director of Homeplace Experiences at the James B. Beam Distilling Co. The conversation was recorded on location in Beam’s brand-new podcast studio, with Bourbon Lens receiving early access to the space for an exclusive
Jim Beam Taps Kenan Thompson for New “Refresh Your Season” Football Campaign Read Post »
Jim Beam has introduced a new national marketing campaign titled “Refresh Your Season,” starring comedian, actor, and football fan Kenan Thompson. Launched during the 4:30 p.m. ET Christmas Day football game on Netflix, the campaign encourages fans whose teams have been eliminated from postseason contention to reset their outlook and enjoy the remainder of the season with
