Ahead of NFL kickoff, the world’s No. 1 bourbon brand is betting that a missed field goal can bring rival fans together — and pay out an 85-inch TV in the process. CLERMONT, KY — September 9, 2026 — Jim Beam is launching a new campaign built around one of football’s most universally hated sounds:
Beam’s Ten-Pin Decanter Returns: Jim Beam Unveils 10-Year, 100-Proof Bourbon Read Post »
Jim Beam is bringing back one of the most recognizable bottles in its history. The brand has announced the return of Beam’s Ten-Pin Decanter, a limited 2026 release inspired by the bowling pin-shaped Jim Beam bottles first introduced in the 1950s. Originally given by Jim Beam to friends, family and business associates, the distinctive decanters eventually
As America prepares to celebrate its 250th anniversary, two iconic American brands are bringing a taste of home to one of motorsport’s most prestigious stages. Jim Beam and the Cadillac Formula 1 Team are partnering to commemorate Independence Day during the 2026 British Grand Prix at Silverstone, highlighting American heritage, hospitality, and performance on a
Jim Beam Teams Up with Viral Mowing Artist, That Lawn Dude, for New Sweepstakes Campaign Read Post »
Jim Beam has launched the next phase of its “Home Field Advantage” campaign as the Official Spirit Sponsor of the U.S. Soccer Federation. The initiative is designed to encourage fans nationwide to support the U.S. Men’s National Team ahead of one of the world’s largest international soccer tournaments. That Lawn Dude Creates Large-Scale Installation at
Jim Beam has introduced its new “Home Field Advantage” campaign in partnership with the U.S. Soccer Federation, featuring former U.S. Men’s National Team goalkeeper Tim Howard. The campaign coincides with a major international soccer tournament set to take place in North America and highlights fan engagement beyond stadium settings. Campaign Focuses on Everyday Fan Experiences
BARDSTOWN, KY (March 26, 2026) — Bardstown, the Bourbon Capital of the World®, has officially released the partner distillery schedule for the third annual National Bourbon Week®, running June 14–21, 2026. Presented by Buzick Construction, the weeklong celebration features ten premier distillery partners offering a lineup of events ranging from master distiller-led tastings to high-energy
