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Jim Beam Brings “Somos 11” Fan Experience to Mexico City During F1 Grand Prix Week

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Jim Beam Brings “Somos 11” Fan Experience to Mexico City During F1 Grand Prix Week Read Post »

The October 28 event featured a special appearance and live fan Q&A with Cadillac Formula 1 Team driver Sergio “Checo” Pérez. Jim Beam brought its “Somos 11” community platform to Mexico City during Mexican Grand Prix week, hosting a series of fan experiences at the Jim Beam Roadhouse. The evening’s Q&A, hosted by Salma del

Bourbon and Whiskey News

Jim Beam Debuts Limited-Edition Cadillac Formula 1 Team Bottle in the U.S.

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Jim Beam Debuts Limited-Edition Cadillac Formula 1 Team Bottle in the U.S. Read Post »

Jim Beam is bringing its limited-edition 2026 Jim Beam x Cadillac Formula 1 Team bottle to U.S. markets, timed to coincide with last weekend’s United States Grand Prix in Austin, Texas. The collectible bottle first debuted globally at the British Grand Prix on July 4 and is now available stateside as the Cadillac Formula 1

Nick Smith standing between fermenters in the rick house
Bourbon and Whiskey News

Lofted Spirits Elevates Nick Smith to Master Distiller as Bardstown Bourbon Co. Fills 1 Millionth Barrel

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Lofted Spirits Elevates Nick Smith to Master Distiller as Bardstown Bourbon Co. Fills 1 Millionth Barrel Read Post »

Lofted Spirits has promoted Nick Smith to Master Distiller, putting him in charge of production at Bardstown Bourbon Company, Green River Whiskey and Lofted Custom Spirits. Bourbon Hall-of-Famer Steve Nally becomes Master Distiller Emeritus. The announcement comes as Bardstown Bourbon Co. fills its one millionth barrel since distillation began in September 2016. Who Is Nick

Bourbon and Whiskey News

James B. Beam Distilling Co. Announces Fall and Winter 2026 Bourbon Events

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James B. Beam Distilling Co. Announces Fall and Winter 2026 Bourbon Events Read Post »

Clermont Campus Combines Bourbon, Food, Music and Kentucky Hospitality. The James B. Beam Distilling Co. has announced its fall and winter 2026 lineup of events at its Clermont, Kentucky, campus, bringing together bourbon, food, live music and holiday experiences through the end of the year. The schedule includes limited whiskey releases, bourbon-focused dinners, culinary events

Jim Beam Hit Commercial
Bourbon and Whiskey News

Jim Beam Turns Football’s Most Dreaded Sound Into a Prize Opportunity With “Hit The Beam”

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Jim Beam Turns Football’s Most Dreaded Sound Into a Prize Opportunity With “Hit The Beam” Read Post »

Ahead of NFL kickoff, the world’s No. 1 bourbon brand is betting that a missed field goal can bring rival fans together — and pay out an 85-inch TV in the process. CLERMONT, KY — September 9, 2026 — Jim Beam is launching a new campaign built around one of football’s most universally hated sounds:

Bourbon and Whiskey News

Beam’s Ten-Pin Decanter Returns: Jim Beam Unveils 10-Year, 100-Proof Bourbon

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Beam’s Ten-Pin Decanter Returns: Jim Beam Unveils 10-Year, 100-Proof Bourbon Read Post »

Jim Beam is bringing back one of the most recognizable bottles in its history. The brand has announced the return of Beam’s Ten-Pin Decanter, a limited 2026 release inspired by the bowling pin-shaped Jim Beam bottles first introduced in the 1950s. Originally given by Jim Beam to friends, family and business associates, the distinctive decanters eventually

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