378: Beyond the Still: How NDPs and Independent Bottlers are Redefining Bourbon Authenticity
LOUISVILLE, KY – The modern whiskey enthusiast is no longer just looking for a label; they are looking for a footprint. As the bourbon market continues its rapid expansion, the roles of Non-Distilling Producers (NDPs) and Independent Bottlers (IBs) have shifted from industry “secrets” to masters of transparency and blending. Historically, sourcing whiskey carried a […]