Bourbon and Whiskey News

Need your fix of news in the spirts world?  Jake & Scott have you covered with the latest from around the world of bourbon, whiskey and beyond.

Bourbon and Whiskey News

Jack Daniel’s x McLaren F1 Collab Drops New “Halo MK1” Tennessee Whiskey

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Jack Daniel’s x McLaren F1 Collab Drops New “Halo MK1” Tennessee Whiskey Read Post »

The Super-Premium Collaboration Debuts in Limited Quantities for $599.99. Jack Daniel’s has announced the release of Halo MK1 Tennessee Whiskey, a limited-edition collaboration with McLaren Formula 1 Team. The release combines a specially produced Tennessee whiskey with design-focused packaging inspired by McLaren Formula 1 race cars. According to the company, Halo MK1 is the most

Bourbon and Whiskey News

Virginia Distillery Co. Launches Split Barrel Project #1 with Bardstown Bourbon Company

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Virginia Distillery Co. Launches Split Barrel Project #1 with Bardstown Bourbon Company Read Post »

New Release Combines Bourbon and American Single Malt. Virginia Distillery Co. has announced the launch of “The Split Barrel Project,” a new whiskey series intended to bridge Kentucky bourbon and American Single Malt whiskey. The inaugural release, Split Barrel Project #1, is described by the company as a first-of-its-kind blend combining the two whiskey categories.

Bourbon and Whiskey News

A. Smith Bowman Distillery Releases Abraham Bowman Special Release #26 Rye Whiskey

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A. Smith Bowman Distillery Releases Abraham Bowman Special Release #26 Rye Whiskey Read Post »

The Virginia Distillery Revisits Rye Whiskey After 16 Years. A. Smith Bowman Distillery has announced Abraham Bowman Special Release #26, the latest entry in the Abraham Bowman Limited Edition Collection. The release marks the distillery’s return to rye whiskey experimentation within the series for the first time since its inaugural 2010 limited-edition rye release. Distilled in

Damon and Andrea toasting Kentucky Senator Bourbon
Bourbon and Whiskey News, Bourbon Lens Podcast

380: Politics, Pours, and Portfolios: Inside Kentucky Senator Bourbon with Damon Thayer

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380: Politics, Pours, and Portfolios: Inside Kentucky Senator Bourbon with Damon Thayer Read Post »

LEXINGTON, KY – Bourbon is more than a spirit in the Bluegrass State; it is a political and cultural currency. Kentucky Senator Bourbon, the award-winning brand co-founded by 2025 Kentucky Bourbon Hall of Fame inductee Damon Thayer and Andre Regard, is proving that heritage doesn’t just belong in textbooks—it belongs in a glass. What began

Bourbon and Whiskey News, Bourbon Lens Podcast

379: Marketing Maverick Steven Grasse Reveals the “Creative Grenades” Shaping the Future of Spirits

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379: Marketing Maverick Steven Grasse Reveals the “Creative Grenades” Shaping the Future of Spirits Read Post »

As the spirits industry navigates a volatile landscape of overproduction and shifting consumer habits, branding visionary Steven Grasse—the mind behind Hendrick’s Gin and Sailor Jerry Rum—is sharing a unconventional roadmap for resilience. Grasse, founder of Tamworth Distilling and Quaker City Mercantile, argues that the path to longevity isn’t found in rapid national expansion, but in

Bourbon and Whiskey News

Sazerac Company Named Cornerstone Partner of Louisville Soccer Clubs

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Sazerac Company Named Cornerstone Partner of Louisville Soccer Clubs Read Post »

Sazerac is the New Official Spirits Partner of Louisville City FC and Racing Louisville FC. Sazerac Company has entered into a multi-year partnership with Louisville City FC and Racing Louisville FC, becoming a Cornerstone Partner and the Official Spirits Partner of both clubs. The agreement highlights Sazerac’s continued investment in Louisville, where the company is headquartered and maintains a significant operational presence. Stadium

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