Need your fix of news in the spirts world? Jake & Scott have you covered with the latest from around the world of bourbon, whiskey and beyond.
BARDSTOWN, Ky. (May 6, 2026) — Four Branches Bourbon, the first spirits company founded by veterans of the Army, Navy, Air Force, and Marines, has been named a winner in the Fox Business “Made in America” Small Business Contest. This national recognition celebrates the brand’s veteran leadership and its commitment to purpose-driven American manufacturing. Coinciding
CHATTANOOGA, TN (May 7, 2026) – Chattanooga Whiskey, the 2026 Whisky Magazine Craft Producer of the Year, has announced the latest release from its award-winning Experimental Series: Batch 048: Strawberry Infused Gin Liqueur. Developed by Head Distiller Tiana Saul in collaboration with the Pink Boots Society, this vibrantly hued spirit is designed to inspire and
Jameson’s New “It’s What You Bring” Campaign Launches with J Balvin & KidSuper Read Post »
Jameson Expands Its Football Culture Campaign With J Balvin and KidSuper Streetwear Collection. Jameson Irish Whiskey has launched a new global campaign titled “It’s What You Bring,” partnering with J Balvin and Colm Dillane to celebrate football fan culture through music, fashion, and community-driven experiences. The campaign officially debuted in Brooklyn on the rooftop football
The “Whiskey-Drinker’s Tequila” – A Deep Dive into Tears of Llorona Read Post »
LOUISVILLE, KY – As the boundary between whiskey collectors and agave spirits continues to blur, Bourbon Lens is proud to present an inside look at Tears of Llorona, an Extra Añejo tequila that is redefining the “luxury” category. Crafted by Master Distiller is Enrique Fonseca Tears of Llorona is a masterclass in patience. While industrial
LOUISVILLE, Ky. (May 4, 2026) — In a high-octane episode released just in time for the 152nd Kentucky Derby, the Bourbon Lens podcast dives into the massive market shifts and creative innovations currently redefining the spirits industry. Hosts Jake Lewellen and Scott (Bourbon Lens) break down the high-stakes corporate maneuvering involving some of the world’s
Maker’s Mark and Kelsey Plum Collaborate on Limited-Edition “Yam Jam” Bourbon Read Post »
Maker’s Mark Launches Private Selection with WNBA Star Kelsey Plum. Maker’s Mark has announced a new limited-edition Private Selection bourbon created in collaboration with Kelsey Plum. The release, titled “Yam Jam by Kelsey Plum,” will launch May 7, 2026, at select retailers in Los Angeles ahead of the 2026 WNBA season. The collaboration stems from Plum’s participation
