Author name: Bourbon Lens Team

Bourbon and Whiskey News

Copper & Kings Partners with Louisville Kings for Rare Single Barrel Bourbon Release

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Copper & Kings Partners with Louisville Kings for Rare Single Barrel Bourbon Release Read Post »

The Louisville Kings and Copper & Kings American Brandy Company have announced a new partnership tied to the team’s inaugural season, highlighted by a limited collector bourbon release. The collaboration introduces the first-ever Louisville Kings private single barrel, selected by the team to commemorate its debut year. 15-Year Bourbon Finished in Apple Brandy Barrel The […]

Bourbon and Whiskey News

Four Roses Bourbon Launches New “Meet Me With Four Roses” Campaign

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Four Roses Bourbon Launches New “Meet Me With Four Roses” Campaign Read Post »

Four Roses Distillery has announced the launch of its new “Meet Me With Four Roses” campaign, designed to position the brand around shared experiences and personal connections. The campaign emphasizes moments ranging from large holiday gatherings to quieter, more intimate occasions, encouraging consumers to step away from distractions and connect over bourbon. Rooted in Brand Heritage

Bourbon and Whiskey News

Latest Booker’s “Big Easy” Batch Honors New Orleans Influence

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Latest Booker’s “Big Easy” Batch Honors New Orleans Influence Read Post »

The first release in the Booker’s Bourbon 2026 lineup, “Big Easy,” draws inspiration from one of Booker Noe’s favorite destinations, New Orleans. The batch is a high-proof Kentucky Straight Bourbon Whiskey intended to reflect the flavors and experiences that brought Booker back to the city throughout his life. Booker’s ‘Big Easy’ Batch promises to be

Bourbon and Whiskey News

Brown-Forman Ends Partnership with Pabst Brewing Company, Bringing Jack Daniel’s RTDs In-House

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Brown-Forman Ends Partnership with Pabst Brewing Company, Bringing Jack Daniel’s RTDs In-House Read Post »

Brown-Forman and Pabst Brewing Company have announced a mutual agreement to conclude their U.S. partnership for flavored malt beverages (FMBs), effective July 7, 2026. Moving forward, Brown-Forman will assume full responsibility for supply, sales, marketing, and distribution of the portfolio. The partnership, launched in 2021, gave Pabst exclusive rights to produce and distribute brands including Jack

Bourbon and Whiskey News

Jim Beam & Cadillac F1 Team Debut “Raised Together” Global Brand Film

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Jim Beam & Cadillac F1 Team Debut “Raised Together” Global Brand Film Read Post »

New Campaign Launches Ahead of Formula 1’s Australian Grand Prix. Jim Beam has unveiled “Raised Together,” a new global brand film timed with the debut of the Cadillac Formula 1 Team at the Australian Grand Prix. Jim Beam serves as the Official Spirits Partner of the team. The film is the first in a series scheduled to roll

Bourbon and Whiskey News

Jack Daniel’s 2026 McLaren F1 Bottle Celebrates 1000th Grand Prix

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Jack Daniel’s 2026 McLaren F1 Bottle Celebrates 1000th Grand Prix Read Post »

The bottle marks McLaren’s 1000th Grand Prix and 160 years of distilling for the famed Tennessee distillery. To open the 2026 Formula 1 season, Jack Daniel’s has unveiled a new limited-edition Tennessee Whiskey as part of their continued partnership with the McLaren Formula 1 Team. The fourth annual collaboration celebrates McLaren’s upcoming 1000th Formula 1 Grand Prix in

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