ST. LOUIS (May 12, 2026) — Penelope Bourbon, one of the fastest-growing names in premium whiskey, has announced the launch of its latest innovation: the Architects of Golf collection. This limited-edition series explores the precision of stave-finishing, with each “Hole” representing a distinct batch designed to highlight the evolution of whiskey through varying oak intensities […]
OWENSBORO, KY (May 12, 2026) — Green River Distilling Co., the westernmost outpost of the Kentucky Bourbon Trail™, is disrupting the honey whiskey category with the launch of Green River Honey Finished Bourbon. Unlike the heavily sweetened liqueur blends that dominate the market, Green River is using 100% real, local honey and a barrel-finishing process
NEW YORK (May 11, 2026) — The House of Suntory, the founding house of Japanese whisky, has launched its first-ever global campaign for Hibiki Whisky: “The Masterpiece of Japanese Artistry.” The campaign introduces award-winning actress Anna Sawai as Hibiki’s inaugural Global Ambassador, celebrating the intersection of Japanese nature, time-honored kimono art, and the meticulous craft
382: Kentucky Peerless Releases Henry Kraver’s Old Reserve 10-Year Bourbon Read Post »
For the team at Kentucky Peerless Distilling Co., April 22, 2026, wasn’t just another Wednesday. It was the culmination of a ten-year promise. When Corky and Carson Taylor revived the brand in 2013, it was about quality over quantity. They waited for this moment for 10 plus years. This week on the podcast, we are
Whisk(e)y Lens Debuts ‘The Ultimate Guide to Scotch’ for Bourbon Enthusiasts Read Post »
Bourbon Lens officially expands its horizon with the launch of its inaugural Whisk(e)y Lens guide: The Ultimate Guide to Scotch Whisky: Regions, Types, and Tasting Tips. Designed specifically for the American whiskey palate, this guide deconstructs the “Smoky Myth” and highlights the symbiotic relationship between Kentucky’s rickhouses and Scotland’s distilleries. With over 90% of Scotch
NEWPORT, KY (May 8, 2026) – Award-winning New Riff Distilling has announced the fourth installment of its acclaimed Single Malt Whiskey. The 2026 expression is the distillery’s most intricate blend to date, featuring some of their oldest malt stocks and the debut of Chevallier, a rare 19th-century British heirloom malt variety. Standing as a pioneer
