AMATITÁN, Mexico (March 4, 2026) – As the Lunar New Year ushers in the Year of the Horse, a new name in premium spirits is capturing the attention of collectors and enthusiasts alike. Pezuña Blanca Tequila has officially launched its additive-free portfolio, bridging the gap between Mexican heritage and the spirit of the 2026 Lunar […]
SHELBYVILLE, Ky. (February 23, 2026) – As the distilled spirits industry enters a new era of disciplined growth, The Blending House has officially opened its doors in Shelbyville. This 30,000-square-foot facility, situated on 108 acres, is a collaboration between the premier consulting firm The Spirits Group and The Koetter Group, designed to provide essential infrastructure
Woodford Reserve Unveils 2026 Kentucky Derby Bottle Featuring Art by Anna Murphy Read Post »
VERSAILLES, Ky. (March 4, 2026) – Woodford Reserve, the Presenting Sponsor of the Kentucky Derby®, has officially released its highly anticipated 2026 commemorative bottle. This year marks over 25 years of the annual collector’s series, celebrating the 152nd running of “The Most Exciting Two Minutes in Sports®.” The 2026 bottle features the vibrant work of
Brown-Forman and Pabst Brewing Company have announced a mutual agreement to conclude their U.S. partnership for flavored malt beverages (FMBs), effective July 7, 2026. Moving forward, Brown-Forman will assume full responsibility for supply, sales, marketing, and distribution of the portfolio. The partnership, launched in 2021, gave Pabst exclusive rights to produce and distribute brands including Jack
Jim Beam & Cadillac F1 Team Debut “Raised Together” Global Brand Film Read Post »
New Campaign Launches Ahead of Formula 1’s Australian Grand Prix. Jim Beam has unveiled “Raised Together,” a new global brand film timed with the debut of the Cadillac Formula 1 Team at the Australian Grand Prix. Jim Beam serves as the Official Spirits Partner of the team. The film is the first in a series scheduled to roll
Jack Daniel’s 2026 McLaren F1 Bottle Celebrates 1000th Grand Prix Read Post »
The bottle marks McLaren’s 1000th Grand Prix and 160 years of distilling for the famed Tennessee distillery. To open the 2026 Formula 1 season, Jack Daniel’s has unveiled a new limited-edition Tennessee Whiskey as part of their continued partnership with the McLaren Formula 1 Team. The fourth annual collaboration celebrates McLaren’s upcoming 1000th Formula 1 Grand Prix in
