Chivas Regal Pays Tribute to Scuderia Ferrari HP Pit Crew with New Film Read Post »
Chivas Regal has released “A Tribute to the Scuderia Ferrari HP Pit Crew”, a new film that highlights the dedication and precision of the unsung team members working behind the scenes for Scuderia Ferrari HP. The short was unveiled at the Italian Grand Prix in Monza as part of Chivas Regal’s ongoing partnership with the Formula 1 team. […]
Bruichladdich Distillery Launches Trio of New Whiskies with Octomore Series 16 Read Post »
A New Chapter for “The Impossible Equation” Bruichladdich Distillery has released Octomore Series 16, the latest installment in its annual lineup of experimental Islay single malts. Known as “The Impossible Equation,” Octomore challenges conventions around age, peating levels, and cask strength. Master Blender Adam Hannett explained, “Octomore exists to provoke and challenge… it’s too young,
Heaven Hill Opens New $200 Million Distillery in Bardstown Heaven Hill Brands has officially opened the Heaven Hill Springs Distillery, marking the return of distilling to Bardstown for the first time since 1996. The $200 million project began production in April 2025 and now operates alongside the company’s Bernheim facility in Louisville, strengthening Heaven Hill’s standing
The Glen Grant Unveils Exploration Series with Rum Cask-Finished Debut Read Post »
The Glen Grant has launched Exploration No. 1, the first release in a new bi-annual Exploration Series that will highlight unique cask finishes sourced from around the world. Finished in hand-selected rum casks, Exploration No. 1 brings a new layer of vibrancy to the Speyside distillery’s signature fruit-forward style. Honoring a Legacy of Exploration The series draws inspiration from James
Johnnie Walker Launches ‘The Spirit of the Cup’ Ahead of Golf’s Biggest Rivalry Read Post »
Johnnie Walker has unveiled ‘The Spirit of the Cup’, a new fan-first program celebrating golf’s most anticipated rivalry as it comes to New York City for the first time. The initiative combines exclusive merchandise, cocktail experiences, and live activations across the city to highlight national pride, competition, and the evolving culture of the sport. Exclusive Merch
Jack Daniel’s Releases 2025 Heroes Selection Barrel Proof Tennessee Whiskey Read Post »
The Jack Daniel Distillery has announced the 2025 edition of its annual Heroes Selection, a limited release of Single Barrel Barrel Proof Tennessee Whiskey available exclusively at U.S. military outlets. This year’s whiskey was selected by twin brothers JB and LB McGowan, both U.S. Army veterans and longtime employees at the Lynchburg distillery. Bold Flavor Profile from Lynchburg Barrelhouses
