Jim Beam has launched the next phase of its “Home Field Advantage” campaign as the Official Spirit Sponsor of the U.S. Soccer Federation.
The initiative is designed to encourage fans nationwide to support the U.S. Men’s National Team ahead of one of the world’s largest international soccer tournaments.
That Lawn Dude Creates Large-Scale Installation at Jim Beam Distillery
The campaign began at the Jim Beam Distillery in Clermont, Kentucky, where Kentucky-based lawn artist Chase Steson created a large-scale display using his signature precision mowing technique. Positioned near the distillery’s well-known barn, the installation was intended to serve as a visual show of support for the USMNT and inspire fans to create their own displays at home.
“The lawn is my medium, and Jim Beam gave me the ultimate canvas – their own home field,” said Steson. “This one is for the USMNT and for every fan out there who wants to show up for the team. If I can inspire even one person to grab their mower, flowers, chalk, spray paint – whatever they’ve got – and put their support for the team out into the world, we’ve done something real.”
Tim Howard Continues Jim Beam’s Soccer-Themed Campaign
Former U.S. Men’s National Team goalkeeper Tim Howard also participated in the campaign. Howard previously appeared in Jim Beam’s “Home Field Advantage” campaign content earlier this year and emphasized the role fan support can play during international competition.
“Jim Beam understands the power of fan energy and how it can fuel a team,” commented Howard. “I’ve played in front of packed stadiums, and I can tell you firsthand that the players on the field know when the whole country is behind them. That energy builds, travels, and makes a real impact. That’s what Jim Beam is tapping into with this campaign. You don’t have to be in the stadium – you just have to show up. Mow a message into your lawn, write it on your window, and shout it from your stoop. The team will feel it.”
Regan Clarke, vice president of American Whiskey at Suntory Global Spirits, said the campaign is focused on encouraging fan participation both at home and at live events.
Fan Activations, Sweepstakes and Limited-Edition Bottle Planned
As part of the campaign, fans can share their own “Home Field Advantage” displays on Instagram by tagging @JimBeamOfficial and enter a sweepstakes through the campaign website for a chance to win a “Home Field Hosting Haul” kit. Jim Beam also announced upcoming campaign stops in Chicago during the USMNT send-off match and in Venice Beach later this summer.
The brand is also promoting a 2026 limited-edition Jim Beam x USSF bottle alongside Beam & Lemonade cocktail serves tied to the campaign. Jim Beam said the initiative will include digital, social and experiential activations running across platforms including YouTube TV, Roku, Netflix, ESPN+, Peacock, Meta and Reddit.
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