Author name: Bourbon Lens Team

Bourbon and Whiskey News

Basil Hayden Expands Core Whiskey Lineup with New Golden Rye Release

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Basil Hayden Expands Core Whiskey Lineup with New Golden Rye Release Read Post »

Basil Hayden just announced a comprehensive whiskey portfolio restructuring alongside the launch of a new permanent expression, Golden Rye. The changes are designed to better align the brand’s offerings with evolving consumer preferences and provide clearer differentiation across price points and flavor profiles. New Three-Tier Portfolio The updated structure organizes all current and future releases […]

Bourbon and Whiskey News

MGP to Temporarily Halt Whiskey Distillation at Lux Row & Limestone Branch

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MGP to Temporarily Halt Whiskey Distillation at Lux Row & Limestone Branch Read Post »

The move reflects broader market conditions impacting the American whiskey sector. MGP Ingredients, Inc. has announced plans to temporarily idle distilling operations at Limestone Branch Distillery and Lux Row Distillers as part of an effort to align production with current inventory levels. Production Shift Amid Industry Oversupply The temporary idling will take effect on May

Bourbon and Whiskey News

Breckenridge Distillery Relaunches Honey Whiskey Made with Rare, Nigerian Goldswarm Honey

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Breckenridge Distillery Relaunches Honey Whiskey Made with Rare, Nigerian Goldswarm Honey Read Post »

Breckenridge Distillery has announced the re-launch of its Honey Whiskey, a flavored expression crafted with Goldswarm Raw Honey sourced from Nigeria. The whiskey is bottled at 36% ABV (72 proof) and is now part of the distillery’s core whiskey portfolio following its initial limited release in 2025. From Limited Broncos Release to Core Portfolio Offering

Bourbon and Whiskey News

Jim Beam Launches “Home Field Advantage” Campaign and Limited Edition Bottle with U.S. Soccer

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Jim Beam Launches “Home Field Advantage” Campaign and Limited Edition Bottle with U.S. Soccer Read Post »

Jim Beam has introduced its new “Home Field Advantage” campaign in partnership with the U.S. Soccer Federation, featuring former U.S. Men’s National Team goalkeeper Tim Howard. The campaign coincides with a major international soccer tournament set to take place in North America and highlights fan engagement beyond stadium settings. Campaign Focuses on Everyday Fan Experiences

Bourbon and Whiskey News

Redemption Whiskey Unveils New Packaging and Reformulated Bourbon

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Redemption Whiskey Unveils New Packaging and Reformulated Bourbon Read Post »

Redemption Whiskey has announced a brand relaunch featuring new packaging and a reformulated bourbon now bottled at 92 proof. The update represents a significant shift for the brand, combining a redesigned visual identity with changes to its core bourbon offering as it expands its national presence. New Bottle Design Signals Brand Evolution The relaunch introduces

Bourbon and Whiskey News

Jameson Irish Whiskey Partners with J Balvin in Global Music Collaboration

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Jameson Irish Whiskey Partners with J Balvin in Global Music Collaboration Read Post »

Jameson Irish Whiskey’s new partnership with global music artist J Balvin marks the start of a creative collaboration centered on music, culture, and community. The initiative reflects Jameson’s continued focus on connecting with global audiences through shared experiences. Collaboration Rooted in Music and Culture According to the announcement, the partnership is built on a shared

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