Jim Beam has introduced its new “Home Field Advantage” campaign in partnership with the U.S. Soccer Federation, featuring former U.S. Men’s National Team goalkeeper Tim Howard. The campaign coincides with a major international soccer tournament set to take place in North America and highlights fan engagement beyond stadium settings. Campaign Focuses on Everyday Fan Experiences […]
Redemption Whiskey Unveils New Packaging and Reformulated Bourbon Read Post »
Redemption Whiskey has announced a brand relaunch featuring new packaging and a reformulated bourbon now bottled at 92 proof. The update represents a significant shift for the brand, combining a redesigned visual identity with changes to its core bourbon offering as it expands its national presence. New Bottle Design Signals Brand Evolution The relaunch introduces
Will Woodington joins Bourbon Lens Podcast to discuss Chicken Cock Whiskey. Chicken Cock Whiskey, the “Famous Old Brand” established in 1856, recently announced a landmark evolution in its storied history. To kick off its 170th-anniversary celebrations, the brand has officially launched its first-ever Wheated Kentucky Straight Bourbon, a bold departure from its traditional rye-forward roots.
Jameson Irish Whiskey Partners with J Balvin in Global Music Collaboration Read Post »
Jameson Irish Whiskey’s new partnership with global music artist J Balvin marks the start of a creative collaboration centered on music, culture, and community. The initiative reflects Jameson’s continued focus on connecting with global audiences through shared experiences. Collaboration Rooted in Music and Culture According to the announcement, the partnership is built on a shared
LOUISVILLE, KY – Get ready to toast the return of Louisville’s premier bourbon and BBQ celebration. On April 11th, 2026, the historic 4th Street Live! entertainment district will transform into a whiskey lover’s paradise for the annual Pig & Swig festival. Running from 2:00 PM to 7:00 PM, the event promises an immersive “bar-hop” experience
LOUISVILLE, KY (March 31, 2026) – Angel’s Envy, the pioneer of secondary finishing, has unveiled its highly anticipated 2026 Cask Strength Dual Release. This year’s drop features the return of the annual Cask Strength Bourbon alongside a historic first for the distillery: a 10-Year Cask Strength Rye, the brand’s first age-stated rye whiskey bottled at
