Bourbon and Whiskey News

Jameson’s New “It’s What You Bring” Campaign Launches with J Balvin & KidSuper

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Jameson’s New “It’s What You Bring” Campaign Launches with J Balvin & KidSuper Read Post »

Jameson Expands Its Football Culture Campaign With J Balvin and KidSuper Streetwear Collection. Jameson Irish Whiskey has launched a new global campaign titled “It’s What You Bring,” partnering with J Balvin and Colm Dillane to celebrate football fan culture through music, fashion, and community-driven experiences. The campaign officially debuted in Brooklyn on the rooftop football […]

Bourbon and Whiskey News

The “Whiskey-Drinker’s Tequila” – A Deep Dive into Tears of Llorona

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The “Whiskey-Drinker’s Tequila” – A Deep Dive into Tears of Llorona Read Post »

LOUISVILLE, KY – As the boundary between whiskey collectors and agave spirits continues to blur, Bourbon Lens is proud to present an inside look at Tears of Llorona, an Extra Añejo tequila that is redefining the “luxury” category. Crafted by Master Distiller is Enrique Fonseca Tears of Llorona is a masterclass in patience. While industrial

Bourbon and Whiskey News, Bourbon Lens Podcast

381: Bourbon Lens Podcast Tackles Industry Shaking Mergers, Derby Cocktails, and the Future of Whiskey

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381: Bourbon Lens Podcast Tackles Industry Shaking Mergers, Derby Cocktails, and the Future of Whiskey Read Post »

LOUISVILLE, Ky. (May 4, 2026) — In a high-octane episode released just in time for the 152nd Kentucky Derby, the Bourbon Lens podcast dives into the massive market shifts and creative innovations currently redefining the spirits industry. Hosts Jake Lewellen and Scott (Bourbon Lens) break down the high-stakes corporate maneuvering involving some of the world’s

Bourbon and Whiskey News

Maker’s Mark and Kelsey Plum Collaborate on Limited-Edition “Yam Jam” Bourbon

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Maker’s Mark and Kelsey Plum Collaborate on Limited-Edition “Yam Jam” Bourbon Read Post »

Maker’s Mark Launches Private Selection with WNBA Star Kelsey Plum. Maker’s Mark has announced a new limited-edition Private Selection bourbon created in collaboration with Kelsey Plum. The release, titled “Yam Jam by Kelsey Plum,” will launch May 7, 2026, at select retailers in Los Angeles ahead of the 2026 WNBA season. The collaboration stems from Plum’s participation

Bourbon and Whiskey News

Diageo Releases Rare, 31-Year-Old Stitzel Reserve Bourbon at 163.2 Proof

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Diageo Releases Rare, 31-Year-Old Stitzel Reserve Bourbon at 163.2 Proof Read Post »

Second Stitzel Reserve Expression Arrives at Insane 163.2 Proof (we thought it was a typo!) and Limited to 176 Bottles. Diageo announced the release of Stitzel Reserve 31-Year-Old Bourbon Whiskey, the second expression in the Stitzel Reserve collection from Stitzel-Weller Distillery. The release became available April 30, 2026, exclusively at the Louisville distillery with a

Bourbon and Whiskey News

Jeptha Creed Announces “Bruce’s Blue”: A Bourbon Crafted from Proprietary Heirloom Blue Corn

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Jeptha Creed Announces “Bruce’s Blue”: A Bourbon Crafted from Proprietary Heirloom Blue Corn Read Post »

SHELBYVILLE, KY (April 27, 2026) — Jeptha Creed Distillery, the award-winning, mother-daughter-owned craft distillery, today unveiled its latest agricultural breakthrough: Bruce’s Blue Kentucky Straight Bourbon Whiskey. This release marks the debut of a proprietary heirloom blue corn varietal developed specifically for distillation on the Nethery family farm. A true “Farm to Glass” expression, Bruce’s Blue

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